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Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve […]

Now that we’ve covered the correlation between reviews and revenue for businesses, let’s look at some interesting insights and observations

Key findings include 75% of businesses don’t respond to any of their reviews The reply rate among businesses who respond

Data science team conducted an in-depth analysis of transactions and online review data for more than 200,000 U.S. small businesses