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Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve

Now that we’ve covered the correlation between reviews and revenue for businesses, let’s look at some interesting insights and observations

Key findings include 75% of businesses don’t respond to any of their reviews The reply rate among businesses who respond

Data science team conducted an in-depth analysis of transactions and online review data for more than 200,000 U.S. small businesses